What We're Thinking
Where technology is the enabler, but human connection is always at the core.
Give Customers the VIP Treatment with Chatbot Marketing
Chatbot marketing can help your business address customer inquiries, improve sales and conversion rates, and foster brand loyalty.
Grow Your Business by Conquering Social Media
Learn how to consistently create engaging social media content through Hootsuite and grow both your audience and business.
Build Genuine and Profitable Customer Relationships through Automated Experiences
Discover how to create dynamic customer journeys using data-driven analytics and marketing automation to drive real business growth.
I Turned My Friend Into A Chatbot On Facebook
A simple conversation designer's hack for creating an engaging chatbot personality by basing it on someone you already know.
Destroy Your Business in Two Days: Hot Facebook Tips
When Facebook amplifies hate by favouring negative comments, it can lead to near-disaster for a business, even if they did nothing wrong.
Jam Mayer: From Conversations to Facebook Chatbot
From call centres to chatbots, Chief Conversologist Jam Mayer's journey taught her the value of conversation in marketing. Here is her story.
Tips Chatbot Marketing: Comments, Competitions, Winning The Prize
Use chatbot marketing for your brand with comments, competitions, and prizes. Generate leads and personalise the experience for your followers.
Hidden Agenda: Conversologie's Secret Chatbot Trial at Conference
New Zealand's Social Media Conference was the perfect place to trial a Facebook Messenger chatbot with a literal agenda. Here is how it went.
What's Your Story? Tips for Social Media at NZ's Biggest Conference
Speakers at SMCNZ19 confirmed Hootsuite's social media trends for 2019. Key takeaways on storytelling, video, chatbots, and ads.
How Your Worst Service Can Earn You Money
Learn how to turn negative customer reviews on social media into opportunities for improvement, loyalty, and increased revenue.
The Key to Business Success? Talking To The Right People
From branding to chatbots, targeting the right persona is everything. See how Harley-Davidson vs Toyota illustrates the power of knowing your customer.
Giving Chatbot A Human Personality: Creepy or Just Good Business?
As chatbots become more common in business, how much should we invest in creating personalities for them, and what could go wrong?
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